How to add a Tracking Pixel or Tag to your event page
Tracking pixels let you measure how your advertising campaigns are performing from page views right through to completed purchases.
Log in to your organiser account
Sign in at ticketsministry.com with your organiser credentials.
Open your event
Go to Dashboard → My Events and click on the event you want to add tracking to.
Open Event Settings
Click the Settings or Configuration tab within your event management view.
Find the Tracking section
Scroll down to the Tracking Pixels / Tags section. You'll see separate fields for different platforms.
Paste your pixel ID or tag
Enter your Meta (Facebook) Pixel ID, Google Tag Manager container ID, or TikTok Pixel code in the corresponding field. You don't need to paste the full script just the ID.
Save and verify
Click Save. Tracking will be active on your event page immediately. Use your ad platform's verification tool (e.g. Meta Pixel Helper or Google Tag Assistant) to confirm it's firing correctly.
Tip
Supported platforms: Meta (Facebook) Pixel, Google Tag Manager (GTM), TikTok Pixel. Contact us if you need a custom integration.
Note
Pixel tracking is limited to your event page on ticketsministry.com. You cannot track activity on other pages of the site.
Related articles
How to optimise your event page
Best practices for creating an event page that attracts more views, builds trust, and converts visitors into ticket buyers.
How to view Reports: Traffic, Sales & Revenue
Access your event's analytics dashboard to review traffic sources, ticket sales by tier, and revenue breakdowns.
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